| 📅 Project Overview ASHRE CRM is a white-labeled, client-isolated SaaS platform built to digitally transform real estate management in the Gulf region. Fully owned by Al Shareef Holding, the system includes CRM, FM, PMD, mobile integration, SAP connectors, and analytics dashboards. 🚀 Strategic Positioning 100% IP Ownership by Al Shareef Holding No recurring license fees – platform already developed Client-specific deployments (non-multitenant) Modular provisioning based on selected features 💸 Commercial Model One-time Setup Fee: QAR 395,000 per client Monthly SaaS Fee: Module-based (QAR 25K–30K avg) Support Fee: QAR 25,000/month (cost = QAR 10,000) Custom Dev: QAR 400/hr (cost = QAR 80/hr) 📊 Financial Advantage Setup margin: 100% (no cost) SaaS margin: ~56% Support margin: 60% Custom Dev margin: 80% 🙋️ Team & Operations Sales Managers in Qatar, KSA, and UAE Product Manager and PMD SME in-house Delivery via internal or Seeroo (subcontracted) 📈 Year 1 Goals Onboard 10 clients across Gulf Achieve QAR 4M+ revenue Maintain 60%+ blended margin Retain 90% of active clients |