Spaces:
Running
Running
| 1. Alignment with Brand Identity | |
| Ensure all communications reflect the organization's brand identity through consistent use of typography, color schemes, and design elements. | |
| Typography | |
| Typeface: Utilize the organization's designated typeface across all communications to maintain brand consistency. | |
| Font Size: Maintain a minimum font size of 12pt to ensure readability across various devices. | |
| Color Scheme | |
| Primary Colors: Adhere to the organization's primary color palette for headings and hyperlinks. | |
| Secondary Colors: Use approved secondary colors for body text and backgrounds to maintain a professional aesthetic. | |
| Graphics and Logos | |
| Logo Placement: Position the organization's logo in the upper-left corner of communications, following the established grid system for visual consistency. | |
| Imagery: Ensure all images align with the organization's photography guidelines and are approved by the brand governance team before use. | |
| 2. Structural Standards for Communication Composition | |
| Structure communications to prioritize clarity and actionability, facilitating easy comprehension and response. | |
| Subject Lines | |
| Conciseness: Limit subject lines to 50–60 characters to prevent truncation on mobile devices. | |
| Specificity: Incorporate keywords such as "Action Required," "Deadline," or "Update" to indicate urgency. | |
| Example: "Q3 KPI Review – Action Required by March 15" | |
| Body Content | |
| Greetings: Use formal salutations like "Dear [First Name] [Last Name]" to maintain professionalism. | |
| Paragraph Structure: Keep paragraphs to 2–3 sentences, separated by blank lines to enhance readability. | |
| Call-to-Action (CTA): Highlight CTAs in bold or the organization's primary color, embedding hyperlinks with descriptive anchor text. | |
| Signatures | |
| Adopt a uniform signature format for all communications, including: | |
| [Full Name] | |
| [Job Title] | [Department] | [Organization Name] | |
| Phone: [+1 (XXX) XXX-XXXX] | Email: [[email protected]] | |
| *“Organization's Tagline or Motto.”* | |
| Exclude social media icons and promotional links in internal communications; reserve them for external marketing materials. | |
| 3. Accessibility and Inclusivity Protocols | |
| Ensure communications are accessible and inclusive, adhering to established accessibility standards. | |
| Alt Text: Include descriptive alt text for all images to accommodate screen readers. | |
| Inclusive Language: Use gender-neutral terms (e.g., "they/them") and avoid culturally specific idioms to ensure inclusivity. | |
| 4. Technical Specifications | |
| Adhere to technical standards to ensure compatibility and optimal rendering across various platforms. | |
| HTML vs. Plain Text: Prefer HTML for newsletters but provide plain-text alternatives for compatibility with older clients. | |
| Responsive Design: Use single-column layouts (500–700px width) and fluid tables to ensure consistency across email clients and devices. | |
| CSS Inlining: Inline all CSS styles to prevent stripping by email clients like Gmail. |